While thousands of influencers have flocked to Bluesky, many notable creators still haven't made the move. As the platform approaches 45 million users with exceptional engagement rates, influencers who haven't joined are leaving significant growth opportunities on the table.
This analysis examines which influencers aren't on Bluesky yet, why they're holding back, and what they're missing by not establishing a presence on the fastest-growing social platform of 2026.
The Bluesky Opportunity Most Influencers Are Missing
Before examining who's missing out, let's understand what's at stake:
| Metric | Bluesky 2026 | What This Means |
|---|---|---|
| Total Users | 42+ million | Substantial audience |
| Engagement Rate | 5-15% | 5x higher than Instagram |
| Users with 1k+ followers | Only 0.3% | Wide open opportunity |
| Monthly Growth | 1.5-2 million | Rapidly expanding |
| Content Visibility | Chronological | All posts get seen |
Categories of Influencers Not Yet on Bluesky
Major Beauty and Lifestyle Influencers
Many top beauty YouTubers and lifestyle creators haven't established Bluesky presences. These influencers typically focus on:
- Instagram for curated photos
- YouTube for tutorials
- TikTok for short-form video
What they're missing: Direct conversation with engaged followers, text-based product recommendations that feel more authentic, and building a platform-independent audience on decentralized infrastructure.
Fitness and Wellness Influencers
The fitness space remains underrepresented on Bluesky. Most fitness influencers stay on visual platforms.
What they're missing: Building authority through educational content, engaging directly with clients, sharing workout tips that don't require video, and connecting with health-conscious Bluesky users.
Gaming Content Creators
While gaming communities exist on Bluesky, many major gaming influencers haven't joined. They typically focus on:
- Twitch for streaming
- YouTube for edited content
- Discord for community
What they're missing: Real-time game discussion, building anticipation for streams, direct fan engagement, and the growing gaming community on Bluesky.
Food and Cooking Influencers
Most food influencers stay on Instagram and TikTok for visual content.
What they're missing: Recipe sharing, restaurant recommendations, food debate engagement, and connecting with the local food communities forming on Bluesky.
Travel Influencers
Travel content creators often prioritize platforms with strong photo/video features.
What they're missing: Travel tips and recommendations, destination debates, connecting with local communities, and building genuine connections with fellow travelers.
Mega-Celebrities with Managed Accounts
Many A-list celebrities have social media managed by teams who haven't prioritized Bluesky.
What they're missing: Authentic fan engagement, breaking news directly to fans, building platform-independent presence, and joining before the platform saturates.
Why These Influencers Haven't Joined Yet
1. Platform Comfort and Inertia
Many influencers have built their empires on existing platforms and see no immediate reason to change. They're comfortable with their current workflows and audiences.
2. Audience Size Concerns
Some influencers wait until platforms reach "critical mass." They don't realize that early adoption provides outsized returns compared to joining mature platforms.
3. Content Format Misconceptions
Influencers who create primarily visual content may not understand that text-based platforms can drive engagement, community, and even sales effectively.
4. Lack of Awareness
Despite Bluesky's growth, many creators simply aren't aware of the opportunity. Their information sources haven't covered the platform's potential.
5. Platform Exclusivity Deals
Some influencers have deals with platforms like TikTok, YouTube, or Instagram that discourage promoting other platforms.
6. Resource Constraints
Adding another platform requires time and effort. Smaller teams may feel stretched managing existing channels.
7. Waiting for Features
Some creators are waiting for specific features like better video support or monetization tools before joining.
What These Influencers Are Missing
Early Mover Advantage
The influencers who joined Twitter in 2008, Instagram in 2011, or TikTok in 2018 benefited enormously from early adoption. Bluesky presents the same opportunity now.
| Platform | Early Adopter Window | Current Difficulty |
|---|---|---|
| 2010-2013 | Extremely hard to grow | |
| YouTube | 2007-2012 | Very competitive |
| TikTok | 2018-2020 | Increasingly saturated |
| Bluesky | NOW (2024-2026) | Wide open opportunity |
Higher Engagement Rates
Bluesky's engagement rates of 5-15% dwarf other platforms. Influencers not on Bluesky are missing:
- Direct conversations with followers
- Higher content visibility
- More meaningful interactions
- Stronger community bonds
Authentic Community Building
Bluesky's culture rewards authenticity over polished content. Influencers missing out on:
- Building genuine relationships
- Showing personality beyond curated feeds
- Creating loyal community advocates
- Establishing trust through conversation
Platform Diversification
Relying on one or two platforms is risky. Influencers not on Bluesky lack:
- Protection against algorithm changes
- Alternative if primary platform declines
- Decentralized ownership of their presence
- Independence from platform policy changes
Growing Niche Communities
Active communities are forming on Bluesky across many niches. Influencers missing:
The Cost of Waiting
Every month influencers wait to join Bluesky, the opportunity cost increases:
- Competitors gain ground - Early adopters establish authority
- Prime handles get taken - Best usernames claimed
- Communities form without them - Harder to enter established groups
- Saturation increases - Attention becomes more competitive
- First-mover content already posted - "Intro to X on Bluesky" taken
Success Stories: Influencers Who Made the Move
Meanwhile, influencers who joined Bluesky early are seeing results:
- Journalists building large, engaged followings
- Tech creators establishing thought leadership
- Writers finding readers and discussion
- Political commentators gaining influence
- Niche experts becoming go-to voices
See our list of celebrities and influencers who joined Bluesky for examples.
The Case for Joining Bluesky Now
If You're an Influencer Not on Bluesky
Consider these compelling reasons to join today:
- Low effort, high potential - Cross-post existing content to start
- Your audience is already there - Many have migrated from X
- Engagement is rewarding - Real conversations, not just metrics
- The window is closing - Opportunity shrinks as platform matures
- Platform independence - Own your social presence
Getting Started is Easy
- Create your account at bsky.app
- Download Skyscraper for iOS for the best experience
- Claim your handle (yourname.bsky.social or custom domain)
- Start posting and engaging
- Use trending hashtags for discovery
- Set up keyword alerts for your niche
Conclusion: The Window Won't Stay Open Forever
Influencers not on Bluesky are missing one of the best growth opportunities in social media since early TikTok. The platform's combination of engaged users, chronological feeds, authentic culture, and untapped potential makes it essential for creators serious about long-term growth.
The influencers who recognize this opportunity and act now will be the ones dominating the platform in 2027 and beyond. Those who wait may find themselves playing catch-up on yet another saturated platform.
Don't be one of the influencers wondering "what if?" a year from now. Join Bluesky today and start building your community.
Related Reading
- How to Gain 100K+ Followers on Bluesky
- Building Partnerships on Bluesky
- Celebrities Who Joined Bluesky
- Best Platform for Influencers 2026
- Bluesky User Growth 2026
- How to Migrate from X to Bluesky