Bluesky had a remarkable 2025, growing from 30 million to over 40 million registered users. As we enter 2026, here's a comprehensive look at the platform's growth statistics and what they mean for creators and businesses looking to build an audience on Bluesky.
Bluesky User Growth Timeline 2025
Bluesky's growth in 2025 was driven by continued migration from X (Twitter) and celebrity endorsements:
- January 2025: 30 million registered users
- April 2025: 35 million registered users
- August 2025: 38.5 million registered users
- October 2025: 40.2 million registered users
This represents a 33% growth rate over the course of 2025, adding approximately 10 million new users.
Daily Active Users (DAU)
While registered users tell one story, daily active users reveal engagement:
- March 2025: ~2.5 million daily active users
- June 2025: ~4.1 million daily active users (peak)
- September 2025: ~1.5 million daily active users
- November 2025: ~3.5 million daily active users
The fluctuation in daily active users shows that Bluesky experiences waves of engagement, often tied to news events or X controversies. This creates opportunities for creators who time their content well.
Monthly Active Users & Website Traffic
Bluesky's monthly engagement metrics for 2025:
- Monthly active users: ~27.4 million globally (January 2025)
- Website visits: 118.67 million in September 2025
- US/UK combined DAU: 3.5 million users
About 12.8% of monthly users are active daily, which is comparable to other social platforms.
Bluesky User Demographics
Understanding who uses Bluesky helps creators target their content:
- Under 35 years old: 62%+ of users
- Primary interests: Tech, politics, journalism, entertainment
- Geographic concentration: US, UK, Brazil, Germany, Japan
If you're targeting younger, tech-savvy audiences, Bluesky offers a less saturated alternative to established platforms. New to the platform? Learn what Bluesky is and how it compares to Twitter, Threads, and Mastodon.
Bluesky vs X (Twitter) in 2025
To put Bluesky's growth in perspective:
- Bluesky's daily user base is approximately one-tenth the size of X
- However, Bluesky users tend to be more engaged per capita
- The platform attracts users seeking algorithm-free, chronological feeds
- Celebrity migrations continue to drive awareness and signups
Engagement Trends & Concerns
Not all metrics are positive. By mid-2025, some engagement indicators declined:
- Unique posters down ~50% from November 2024 peak
- Unique likers showing similar decline
- Some accounts becoming "ghosts" (registered but inactive)
This means now is the time to be active. With reduced competition for attention, consistent creators can stand out.
Why This Matters for Growing Your Following
The statistics reveal key opportunities:
- Less competition: With many accounts going dormant, active users get more visibility
- Young audience: 62% under 35 means potential for viral growth
- Chronological feeds: Good content isn't buried by algorithms
- Celebrity presence: High-profile users attract media attention
Learn how to leverage these trends in our guide to becoming a Bluesky influencer with Skyscraper.
2026 Projections
Based on 2025 growth patterns, here are our projections for Bluesky in 2026:
Conservative Estimate
- Registered users: 50 million by December 2026
- Daily active users: 4-5 million average
- Growth driver: Organic growth and continued X migration
Optimistic Estimate
- Registered users: 60-70 million by December 2026
- Daily active users: 6-8 million average
- Growth driver: Major news events, celebrity endorsements, or X policy changes
Factors That Could Accelerate Growth
- More celebrity migrations (see our list of top Bluesky influencers)
- Political events driving X exodus
- New Bluesky features (video, better discovery)
- Mainstream media adoption
How to Track Bluesky Growth
Stay updated on Bluesky statistics with these tools:
- Skyscraper Trending Hashtags – See what's popular in real-time
- Skyscraper Tools – Track keywords and mentions
- Skyscraper for iOS – Monitor trends from your phone
Best Time to Start Growing on Bluesky
With reduced engagement from dormant accounts but continued user growth, early 2026 presents an ideal window for building your Bluesky presence:
- Post consistently using optimal posting times
- Use trending hashtags to increase discoverability
- Engage with the active community
- Track your mentions with Skyscraper Tools
The platforms that succeeded in the 2010s were built by early adopters. Bluesky in 2026 offers similar opportunity.
Start Growing Today
- Download Skyscraper for iOS – The best Bluesky client for growth
- View Trending Hashtags – Find conversations to join
- Set up Keyword Alerts – Track your niche topics
40 million users and growing. Your audience is waiting.